Basic understanding of marketing concepts and business principles
Familiarity with online tools and platforms
Proficiency in using common office software (e.g., word processing, spreadsheet applications)
Gain a comprehensive understanding of digital marketing, its significance in the contemporary business environment, and various digital marketing channels.
Develop the skills to formulate and implement effective digital marketing strategies, including setting measurable objectives and key performance indicators (KPIs).
Acquire in-depth knowledge of Search Engine Optimization (SEO), covering on-page and off-page optimization, local SEO strategies, and the use of SEO tools and analytics.
Learn the essentials of Search Engine Marketing (SEM) and Pay-Per-Click (PPC) advertising, including platforms like Google Ads and Bing Ads, keyword research, ad campaign optimization, and budgeting strategies.
Understand Social Media Marketing (SMM), including strategy development, content creation, social media advertising, influencer marketing, and analytics/reporting for major platforms such as Facebook, Instagram, Twitter, and LinkedIn.
Develop expertise in Email Marketing, covering campaign building, automation, segmentation, and analytics, as well as Content Marketing, encompassing strategy, creation, distribution, blogging, and guest posting.
Explore web analytics using tools like Google Analytics, delve into Conversion Rate Optimization (CRO), and understand A/B testing, multivariate testing, and customer behavior analysis.
Consider the ethical aspects and compliance standards in digital marketing.
Apply acquired skills and knowledge to a final project that demonstrates proficiency in digital marketing strategies, analytics, and optimization techniques.
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Students
0
language
English
Duration
00h 00mLevel
beginner
Expiry period
Lifetime
Certificate
Yes
TTA Admin
English
Certificate Course
0 Students
00h 00m
11 Courses
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